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What is buyer advisory?

3 min read · Maria Sofie Olsson · 12 March 2026

What is buyer advisory?

Buying a home is one of the biggest financial decisions in life. Many home buyers find, however, that the process can be complex and full of legal documents, negotiations, and financial choices. This is where buyer advisory can make a big difference.

Buyer advisory is independent advice for you as the buyer of a home. A buyer's advisor helps review the købsaftale (purchase agreement) and documents, assess the condition of the property, and negotiate the price with the estate agent. The purpose is to make sure you avoid costly mistakes and get the best terms in your home purchase.

At Bomae, we offer nationwide buyer advisory, where an advisor works 100% for you as the buyer throughout the entire process – from your first considerations until you get the keys to your new home.

Why is buyer advisory important? When you buy a home, it's important to understand that the estate agent represents the seller. This means the agent's job is to secure the best possible deal for the seller – not necessarily for you as the buyer.

That's why many home buyers choose to have an independent advisor on their side.

With buyer advisory, you get a professional sparring partner who can:

  • ensure all documents are reviewed thoroughly
  • help negotiate the price of the property
  • advise on financing and bank offers
  • identify potential risks with the property

The goal is to give you a more secure home purchase and better financial terms.

What does a buyer's advisor help with? A buyer's advisor can help you through several different phases of the home purchase.

Typically, a buyer's advisor helps with:

Reviewing the purchase agreement

The købsaftale (purchase agreement) is a legal document containing all the terms of the property transaction. An advisor reviews the agreement and makes sure your interests are protected.

Analysing the property's documents

The tilstandsrapport (condition report), elinstallationsrapport (electrical installation report), servitutter (easements/covenants), and lokalplaner (local zoning plans) can contain important information. An advisor helps review the documents and explain the implications.

Price negotiation

Price negotiation is a central part of the home purchase. An experienced advisor can often help negotiate the price down or improve the terms of the deal.

Financial advice

A buyer's advisor can help obtain offers from banks and mortgage credit institutions, so you get the best loan terms.

Legal security

Property transactions involve many legal matters. An advisor ensures everything is handled correctly – from the purchase agreement to tinglysning (land registration).

How does a home purchase with buyer advisory work? Even though buying a home can seem overwhelming, the process becomes more structured with professional advice.

The process typically looks like this:

1. Clarifying needs and budget

First, your preferences regarding property type, location, and finances are mapped out.

2. Property search and viewings

The advisor can help assess properties and identify potential risks.

3. Price negotiation

Once you've found a property, the advisor can negotiate the price and terms with the estate agent.

4. Document review

All legal documents are reviewed thoroughly to ensure a secure deal.

5. Signing and handover

Finally, a correct signing of the purchase agreement and a smooth handover are ensured.

What does buyer advisory cost? The price of buyer advisory varies depending on the advisor and the scope of the advisory service.

At Bomae, our advisory services start from 2,500 kr., and in many cases home buyers save more through price negotiation and better financing than the advisory service costs.

See more about buyer advisory pricing:

How much can you save with buyer advisory? The savings vary from purchase to purchase. However, many home buyers find that a professional advisor can help achieve better price negotiation and better financing terms.

At Bomae, our customers achieve on average a 48% better price reduction than home buyers negotiating on their own, when we handle the negotiation.

This means the advisory service can often pay for itself several times over.

When should you use a buyer's advisor?

Buyer advisory can be relevant in many situations, but especially if:

  • you're buying a home for the first time
  • you want to secure the best possible price
  • you want help understanding documents and legal matters
  • you want to avoid unpleasant surprises
  • Many home buyers experience greater peace of mind by having an advisor on their side throughout the whole process.

Get professional buyer advisory for your home purchase A home purchase is a big decision, and it can be hard to navigate every aspect of the process alone. With professional buyer advisory, you can make sure you make the right decisions and avoid costly mistakes.

Fill in the contact form so we can have a chat about how we can help you with buying and financing your home.

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